![]() With Mahjong games currently banned in China due to those rules, it’s more than likely that the odd game would fall foul of regulators on Apple Arcade. It’s more a move to flatter China’s developers as much as its gamers and get them to sign up to the exposure Apple can give them internationally.Īpple will be hoping that Yang’s history-making keynote speech won’t just pique the interests of gamers, but will also light the fires of ambition under Chinese mobile game developers looking to push their technical limits and enter global markets through the App Store.Īpple Arcade won’t be available in China when it launches, likely due to the country’s strict regulations surrounding gaming. This was so much more than a play to sell units, though. Meanwhile, seven of the 10 top-grossing iOS games in 2018 were RPGs, too, with local publishers Tencent and NetEase making up more than 60 per cent of the market.Īpple pairing with a Chinese developer to show off a graphic-heavy action-packed RPG that’s only on the new iPhone? Who on Earth could they be looking to attract? Regulations and relationships The biggest iOS games in 2018 by revenue were RPGs, while action games were the most downloaded those genres flip position in second place. Trend-wise, NewZoo research paints a pretty clear picture of what China’s mobile gamers like. ![]() Eighty-six percent of China’s mobile gamers prefer local publishers such as Tencent and NetEase to Western ones, while 77 percent of players prefer games with rich 3D graphics, according to research by Mintegral. Two, it needed to capture the imagination of China’s game developers to submit games to the App Store. On, the presentation was specially crafted to compel and excite China’s mobile gamers. It’s a trend you should expect to see more of in the future Apple events. Yang Yang’s presentation therefore was not so much about the phone Apple’s selling to China than a shift in strategy and culture. The tech giant is getting in on the ground floor with Chinese developers and elevating them and their games to the main stage though was the star of the show. Huawei is also working hard at home to encourage locals to make the switch from Apple, and their hearts and minds approach is working. “Huawei’s retail partners are rolling out advertisements to link Huawei with being the patriotic choice, to appeal to a growing demographic of Chinese consumers willing to take political factors into account when making a purchase decision,” Canalys analyst Mo Jia said in July. Many in China are switching to Huawei and turning away from Apple as a sign of patriotism, as a way to support their country with their wallets. It isn’t just a question of one company having the better technology - it runs deeper than that thanks to Trump’s recent U.S.-China trade war. Apple’s iPhone sales in China were down 30 per cent in Q1 this year. With Huawei overtaking Apple’s market share in China, don’t underestimate the significance of this presentation: not just to boost iPhone sales in China, but for the company’s wider strategy for the world’s biggest smartphone market. Details are clear with iPhone special audio.” As Pascal’s Wager drew to a close, Yang said we could see the benefits of “processing effects including anti-aliasing and bloom, which are only possible with the GPU of the new iPhone”. He also added: “We spent hours re-creating the perfect sounds of footsteps, chain, and even blades clashing. “You will notice the fantastical creatures, which look amazing with Metal2 shaders,” he said. Yang was there to give a glimpse of TipWorks’ new game Pascal’s Wager, a dark fantasy action-RPG that “ will take you on a journey through a massive world.” But it wasn’t just the game that Yang Yang was showing off as much as its performance on the iPhone 11. MetaBeat will bring together thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 4 in San Francisco, CA.
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